Yoast SEO is a popularly used free SEO tool to optimize SEO-related factors. So do you understand what Yoast SEO is , how to install and use it? This article will guide you through all about Yoast SEO.
What is Yoast SEO?
Yoast SEO is one of the most popular and powerful plugins for SEO websites. Whether you build a blog or build a sales website, Yoast SEO is still the most effective SEO optimization tool for your Wordpress.
Yoast SEO is a tool built and developed by Team Yoast since 2010.
Functions of Yoast SEO for Wordpress:
- Optimize keywords and related synonyms.
- Onpage SEO optimization on each page.
- Share articles on social networks like Facebook, Twitter,…
- Check XML sitemap information and settings, robots.txt, .htaccess files and permalinks
- Check for duplicate content using canonical URL configuration.
Features of Yoast SEO Free
Reference articles >>How to create a sitemap with the simple Yoast SEO Plugin >>How to use Yoast SEO Plugin to create robots.txt file for website >>Guide to optimize Canonical Tag with Yoast SEO
Instructions for installing and configuring the Yoast SEO plugin
After logging in to the WordPress admin page, you will see the Dashboard interface. At this interface, click Plugins -> Install plugins.
Click “Add new” at the top of the screen.
Type “Yoast SEO” in the search box to find this Plugin. Once you have found the Yoast SEO Plugin, click on the “Install now” button to install this Plugin.
Yoast SEO Plugin interface after activation
Yoast SEO configuration installation guide
At the activated Yoast SEO interface, click “configuration wizard” to configure this Plugin.
Step 1: Configuration
Click on Configuration to start configuration
Step 2: Environment (Website Status)
In the Environment section, there are 2 options, A and B:
- Option A: The site is live and ready to be indexed.
- Option B: Site under construction and not indexed.
However, I recommend you always choose option A.
Step 3: Organization or Person
If the website is representative of the organization, select Organization, to represent an individual, select Person.
Import all your website’s social media links into Yoast SEO.
Step 4 : Search Engine Visibility
Configure settings in Post and Page search. In this section, you can choose to allow or disallow what content will be indexed in search engines. However, I recommend leaving this section as default.
Step 5: Multiple Authors
Configuration for multi-author website. If the website is only edited by you, then Yoast SEO will automatically mark the author archives (Author Archives) as noindex. If the website has multiple authors, then click “yes”.
Step 6: Google Search Console
If you have ever used Google Search Console, allow Yoast SEO to collect the information by clicking on “Get Google Authorization Code” and entering the code. If not, please click “next” to skip this step.
Step 7: Title Setting
In this section, you can change 2 elements, the website name and the separator.
Step 8: Newsletter
Email configuration interface helps to receive notification mail.
Step 9: You might like
Watch video tutorials on Yoast SEO installation
Step 10: Success
Install Yoast SEO configuration successfully.
Instructions on how to use Yoast SEO
When you add a post (Post), a page (Page) or product (Production), Yoast SEO will display a tab called content optimization tab. The top of the Content Optimization Tab allows you to preview the display on Google. You can click the Edit Snippet button to edit the Title and Meta.
Besides, in the Readability optimization tab, Yoast SEO focuses on the elements that are easy to understand for the readers, the Tool will give some better suggestions for you to optimize Readability to improve user-friendly content. with readers. However, not all Yoast SEO recommendations are perfect. Therefore, you should consider making reasonable adjustments.
Instructions to open Breadcrumbs on Yoast SEO
Instructions to remove categories on URLs
Yoast SEO Premium’s upgraded features
After upgrading Yoast SEO to Premium version, you will get 5 new premium features that the regular version does not have, including:
- Redirects Manager
- Internal Linking Suggestions
- Content Insights
- Add Related Keyphrase
- Social Preview
Features of Yoast SEO Premium
Redirects Manager is a very important feature and especially useful for SEO. With Redirects Manager you can convert old links to new links without worrying about 404 errors. In particular, your article’s ranking will not be changed on search engines.
There are many Plugins that support Redirect very well, but integrating into a Plugin will be much more convenient and easier for you. To perform a Redirect link, you just need to click SEO -> Redirects to immediately display this interface.
Here, you just need to type the redirect, enter the new URL and the old URL, then click “Add new”. If you upgrade to Yoast SEO Premium, the link will automatically redirect if you edit the URL. This feature is especially useful if you accidentally forgot to redirect some new links.
Internal Linking Suggestions
This feature is only available in the Premium version, it has the effect of giving relevant article suggestions. From there, you can easily give links to articles contained in your website.
You just need to drag and drop suggested links to create internal links quickly. These suggestions are located under Featured Image, it will automatically give suggestions when you visit an article. Although this feature does not support Vietnamese websites, it is very useful for English websites.
This is a feature that saves you time to count every word in an article. The Yoast SEO Premium plugin will list the 5 most used phrases in the article. From there, you can focus on adjusting keyword density easily. Phrases that are not related to the keyword will be adjusted. In particular, this feature also does not support Vietnamese.
Add Related Keyphrase
This feature was formerly known as Multi Keyword and has now been changed to Related KeyPhrase. Google’s algorithm changes constantly, to be appreciated by Google, the article needs to include many keyword-related phrases. This feature will display a corresponding field to fill in the keyword.
The Social Preview feature is only available in the Yoast SEO Premium version . This feature allows you to preview images before sharing on social networks like Facebook, Twitter. Thereby, you can edit the content you find unreasonable or the title and description are not optimal.
If you want to save time, Social Preview will automatically get Title, Description according to SEO configuration to display on Facebook and Twitter.
How to upgrade from Yoast SEO Free to Premium
If you find the above 5 features of Yoast SEO Premium useful and want to use, please refer to how to upgrade from Yoast SEO Free to Premium below.
In case you have not installed Yoast SEO Free
If you do not have Yoast SEO Free or related Plugins installed, just search for “Yoast SEO Premium version”.
In case you have installed Yoast SEO Free
If you have Yoast SEO Free installed , follow the instructions below:
- Step 1: Deactivate the Yoast SEO Free Plugin version.
- Step 2: Install and activate Yoast SEO Premium configuration.
- Step 3: Remove the Yoast SEO Free Plugin.
When deleting the free version, all the features of the old version are kept and updated. Therefore, you can rest assured when upgrading to the Premium version.
Note: If there is a message that the subscription has not been activated, that’s okay. If there is a key, it will automatically update or you can do it manually
Should I use the free shared versions of Yoast SEO Premium?
Yoast SEO Premium is priced at $89/site. This is not a high cost for large websites. However, that will be a fee that makes it difficult for small and medium businesses. In fact, you can also use the free shared versions of Yoast SEO Premium . But should these versions be used?
There are many potential risks when you install Yoast SEO Premium which is shared for free online. Because it is related to security issues, website malicious code. Therefore, it is best to consider the cost of buying Yoast SEO Premium or using the Free version instead of installing Yoast SEO Premium which is shared for free.
Reference articles >> What is SEO ? Overview of website SEO knowledge that every SEOer needs to know >>Top 21 latest Onpage SEO optimization standards >>The role of link building strategy in Offpage SEO
Above is the knowledge about what Yoast SEO is , how to install and use the versions of Yoast SEO. Hopefully through this article, you can understand Yoast SEO well and use it well to support SEO for your Website.