What is On-Page SEO? Google is getting more and more updated with algorithm changes that make SEO more difficult. This requires SEO people to constantly update and change if they want to win the competition.
You may not know, in all changes, Google always focuses on Onpage SEO and content factors. Therefore, you will not have to worry about any Google updates anymore if you master the Onpage SEO factors below.
What is On-Page SEO?
On-page SEO is a set of techniques for optimizing content and display elements on a website. The goal of Onpage SEO is to improve search rankings on SERP. From there, attract traffic and increase the opportunity to reach more potential customers.
In addition to publishing relevant and valuable content, on-page SEO also includes optimizing titles, HTML tags (titles, meta, and titles) and images. This shows that your website is highly specialized, authoritative and trustworthy.
>>Reference: What is SEO ? Important knowledge about website SEO you need to know
Why is on-page SEO important?
On-page SEO is important because it helps search engines understand the content of your website, as well as determine if that content is relevant to a user’s search query.
As search engines evolve, Google focuses more and more on relevancy and semantics in search engine results pages (SERPs).
Google, with its countless complex algorithms, has now become much smarter at:
- Understand what users are looking for when they type a query.
- Provide search results that meet the user’s search intent
Adapting to this development is essential. Make sure your website and content are well optimized according to Google’s guidelines.
Also, you cannot simply ignore Onpage SEO because you have a lot of control when optimizing Onpage elements. The opposite of Offpage SEO is optimizing the signals outside the website.
If you put effort into onpage strategies, you will see a significant increase in your website traffic.
Basic Onpage SEO optimization standards
Use Target Keyword in the first 100 words
This is an Onpage SEO tactic that makes all the difference. You need to optimize for the main keyword that appears once in the first 100-150 words of the article.
Why is it important?
Google prioritizes terms that show up early on your site. This is why you want to insert your main keyword somewhere in the first 100 words. This is one of the Onpage SEO factors that help Google understand your content.
URL structure is a factor that greatly affects Onpage SEO. The shorter the URL, the easier it is for the website to get to the top .
Please optimize the URL according to the following criteria::
- Short URL, related to the article content
- The URL contains the main keyword (the keyword with the highest search volume)
Title tags are the most important on-page SEO factor . That’s because the title tag gives search engines an overview of the web page’s content. The closer the keyword is to the top of the title tag, the more powerful it is with search engines .
Keywords don’t have to be at the beginning of the title. Because you can’t always do that. But in the title tag, the earlier the keyword appears, the better.
>>Watch now: How to set SEO standard meta title tag to increase clicks quickly
Optimize Meta Description
Meta Description is the short description (about 156 characters) that appears below the title in search results. It lets the user know what the website content is about and stimulates the user to click.
Instead of trying to cram keywords into the Meta Description, you should optimize CTR to attract more visitors to your website. From there, improve keyword rankings effectively.
>>Hint: How to write standard SEO meta description tags
The H1 tag is like a small title tag of the web page. In fact, Google has stated that using the H1 tag helps Google understand the structure of the web page.
Factors to pay attention to when optimizing Heading 1:
- H1 contains related keywords (the keyword with the 3rd search volume)
- H1 content covers the entire article
- There should be only 1 H1 tag. If you use more it may confuse Google
- H1 should be different from title and URL (LSI keyword).
Besides optimizing Heading 1, you should pay attention to optimizing Heading 2,3 to help Google better understand your website.
Some notes to optimize Heading 2.3 effectively:
- Be brief and express exactly what the paragraph below is referring to.
- Implement as many Sub-headings as possible.
- Heading 2.3 avoids keyword stuffing, using related keywords or semantic keywords.
- Heading 2,3 affects a lot of SEO, and heading 4-6 does not affect much.
TOC optimization (table of contents)
You should optimize the TOC really differently to improve the user experience . Article TOC is like a book’s table of contents.
When you hold a book, first read the table of contents to quickly find the content you want. TOC helps navigate readers to the right content they are looking for quickly.
In addition, the Google Hummingbird and Google Rankbrain algorithms are extremely fond of TOC. That’s why TOC optimization is absolutely beneficial for SEO.
Strong Keyword (bold keyword)
You should bold the main keywords in the article to mark for Google to understand that it is the important keyword of the article. The main keyword density is from 1-3% evenly distributed throughout the article .
In addition, you should insert secondary keywords, related keywords throughout the article to increase the relevance, forming a unified content.
Article length is a factor that helps Google evaluate whether your article is in-depth and brings a lot of value to users. According to research, the article should be 1890 words or more in length, it is called SEO standard.
Jonah Berger proves that articles over 2000 words have more in-depth content, stay with users longer, and tend to be shared more.
Keyword density is the number of times a keyword appears in the article content. Google may negate the benefit of using the same keyword more than once. But experienced SEO experts say it really helps.
Imagine that your page has a special keyword, but its frequency appears only once. Surely Google will doubt whether your article is talking about that topic.
However, if that keyword appears more than once, repeated throughout the article, then Google will make sure your content is related to that keyword.
You can use the same keyword more than once, but that doesn’t mean you stuff it , making the article lose its naturalness. Sometimes even get penalized by Google for over-optimization.
Semantic Keyword is a semantic keyword that helps Google better understand the context and topic of the article, creating depth of content.
Semantic keywords are an important part of Onpage SEO strategy . Keywords that are semantically related to the original keyword help search engines have a more in-depth look at the topic of the article as well as the context in which it is mentioned. This is a Google website ranking factor that you need to pay attention to.
Doing SEO is not only optimizing content but also optimizing images. Poor quality and unoptimized images will directly affect your website’s ranking on Google.
Notes when optimizing images for SEO standards:
- Name images unsigned and separated by dashes –
- Optimize SEO standard tags for images
- Fill in the description information such as author, description, title, … in the image
- Using Alt tag, insert Semantic Keyword or SEO Keyword into Alt tag. The image has a full description will help the image to top Google Image easily.
- Should insert the exact keyword in the first image. In addition, limit inserting too many keywords into the image.
Readability is an indicator of the readability and readability of the article content.
Readability affects 4 main factors:
- Bounce Rate
- Dwell on time
- Conversion Rate
- Featured Snippets.
When you optimize Readability, users will easily crawl and stay longer to read that article . This will reduce bounce rate and effectively increase conversion rate.
Advanced Onpage optimization standards
Unique content is not only unique content , not duplicate, but content must be unique, fresh and bring a lot of value to users.
You can research multiple documents and come up with content that no one else has written. This certainly not only creates uniqueness but also delights the reader.
Google says that if you want to create quality content, you need to put in effort that involves at least one of four factors: time, effort, expertise, and skill. Make sure the content is really accurate, clear and comprehensive quality.
In addition, the content must meet the customer’s search intent properly, that is, satisfy the user’s search intent. If your article is full of information and meets search intent, it will get a significant amount of traffic.
Featured Snippet is a short text that appears at the top of search results to answer a user’s query quickly. The content that appears in the Featured Snippet will be randomly drawn from the content of the web page. Ranking in Featured Snippets can make a huge difference in CTR.
There are 3 main types of Featured Snippets:
- Steps, how to do
How to optimize paragraphs on Featured Snippet:
- Research keywords on Featured Snippet
- Analyze the Featured Snippet form that the keyword is growing in
- Optimize heading tags, paragraphs that you want to feature on Featured Snippet
- Optimizing content format according to Featured Snippet keywords is rising.
Internal Link and Outbound Link
A well-linked article is the perfect mix of Internal Link and Outbound Link . Internal Links have the effect of navigating users, making it easy for Google to crawl the website.
Not only that, Internal Link is also the flow of power throughout the website, which is one of the factors that improve website rankings on SERP.
Besides Internal Link , there are Outbound Links . Outbound Link helps increase the authority and credibility of the website in the eyes of Google. You should link to reputable sites like wikipedia, Wikidata,…
Outbound Links help Google understand the topic of your website and build relationships with the sites it links to.
In addition, externals Link also has a great impact on SEO, helping to increase website trust many times.
>> Find out now: What is an internal link ? Internal link building strategies boost the ranking of thousands of keywords
Blockquote is a form of quote tag, taking content from another reputable source in the field to attach to its content. These content are often famous sayings, examples, a truth or emphasizing a certain issue.
Benefits of using Blockquote:
- Show respect for the copyright of a content or statement quoted from another source.
- Support good ranking on search engines
Advanced image optimization
Why is it necessary to optimize images when doing SEO? Do you know some of the following benefits of image optimization?
- The image that can be featured on the Featured Snippet is the top Google Image
- Optimize images to promote SEO
- Image is an extremely effective brand and local brand dispersal tool.
Here are some advanced image optimizations that you need to pay attention to:
- Remember to rename the image and resize it to the standard website size (usually 600 or 900).
- Use Geosetter image optimization tool to easily fill in image GeoTag information
- Fill in the NAP information, comment and tag containing the main keyword
- Fill in author information
- The image is clear, quality and related to the article content
- The image must show the expertise in the field
- Provide additional images of relevant certificates, certifications, licenses or degrees.
Importance of image optimization in SEO
Optimizing page loading speed
Google has long viewed page load speed as a ranking factor in SEO . Recently, Google considers Page Load Speed to be even more important than some other factors.
Therefore, you need to ensure that your website loads as quickly as possible by taking into account Google’s recommendations. Having fast loading websites is not only good for SEO but also good for customer retention and conversions.
Voice search is growing rapidly. The best way to optimize content for voice search is to create FAQ pages.
Voice search SEO research shows that Google likes to pull voice search results from FAQ pages.
Nearly 60% of Google searches now come from mobile devices. If your site isn’t mobile-friendly, you’ve lost 50% of your potential traffic.
Therefore, optimize and ensure that your website is mobile-friendly. Test your site with Google’s mobile-friendly tool and fix any potential issues.
Then test your site on mobile, just like real users would, and make sure everything is displayed correctly, including the CTA buttons.
>> Reference article: What is Offpage SEO ? Strategies to build effective Offpage SEO
Above is a summary of knowledge about what Onpage SEO is as well as basic and advanced Onpage optimization standards to help you improve website rankings effectively. I firmly believe that if you do good Onpage SEO, you will not have to fear any Google algorithm updates. Because basically, when updating the algorithm, Google is increasingly focusing on quality content and techniques for optimizing content on the website.