What is Off-page SEO? A – Z guide to effective Offpage optimization techniques

Off- page SEO is one of the key elements of a successful SEO strategy. If you want your website to rank high on Google as well as increase brand visibility and search traffic, you need to focus more on off-page SEO factors.

In this article, I will help you understand more deeply what Offpage SEO is , why Offpage is important, and the tactics you need to use to improve your website rankings.

What is Off-page SEO?

Off-page SEO includes optimization activities outside the website, including building links (Link Building), advertising on social media sites such as Social Media, Social Media Booking, … to help improve the website. on search engines and attract more traffic to the website.

Optimizing off-site ranking factors involves improving search engines and users’ perception of a website’s relevance, trustworthiness, and authority.

This is done by reputable sites that link to or promote your site and effectively verify the quality of your content.

What is Offpage SEO technique?

Why is off-page SEO important?

While Google is constantly changing its search algorithms and ranking factors, the relevance, credibility, and authority that effective off-page SEO brings still plays an important role in ranking a page. web.

Without off-page SEO, you would struggle to rank for competitive search terms. Think of off-page SEO as building your site’s authority, and without this, your site wouldn’t rank higher than pages that already have higher authority.

Higher authority sites are ranked higher than lower authority sites.

Links are by no means the only off-page signal Google uses to rank a site, although it is perhaps the most important.

An Offpage SEO strategy that does not include link building is unlikely to yield results, because links are one of the top three Google ranking factors .

However, focusing solely on link building is a mistake. There are many other off-page SEO techniques and tactics that you should use. Off- page SEO will not only help you drive success from SEO but also help build your brand

>>Watch now: Techniques to optimize the flow of link juice power to promote effective SEO

What are quality backlinks?

A quality backlink will have the maximum impact on the Onpage SEO process . Here are the factors that make up quality backlinks and are considered good in the eyes of search engines.

• Backlink related to the field you are SEO: Related from domain, categories and articles.
• Backlinks come from major newspapers and sites with high traffic.
• Backlinks have high DR.
• Backlinks get a lot of traffic.
• Diversity in IP.
• Use Anchor Text effectively.

Building backlinks is at the heart of off-page SEO. A site with lots of valuable backlinks will often rank better than another with fewer backlinks.

>>See now: What is Backlink ? The role of quality backlinks in SEO

Guide to off-page SEO optimization techniques

Create Social Profile, Social Bookmark 

These types of backlinks are easy to create on social networking sites. All you need to do is create a profile account on social channels.

You need to pay attention to creating an account, profile for a blog or business website on social networks to be able to connect with users easily.

Social Bookmarking is an online service that allows users to perform actions such as annotating, adding, editing and sharing bookmarks of documents on the website. Nowadays, Social Bookmarking is not popular anymore. But this is still a channel that attracts a lot of traffic to the website.

You can promote the content on high authority sites like reddit.com, scoop.it, delicious.com,…

Check out the guide below if you want to implement Social Bookmarking:

Step 1: Register to Bookmarking sites. You should sign up for high-traffic sites.

Step 2: Submit the article address. You need to enter the URL, title, description, tag and submit the post.

With just 2 simple steps, your blog post has been marked on the Social Bookmarking. If your article is attractive and engaging, of course it will be widely shared. At the same time, the chances of ranking on search engines also increase.

Setting up IFTTT

IFTTT is a backlink automation tool in Offpage SEO. IFTTT makes your life easier. This is really a powerful tool used by SEOers to automate a series of backlinks.

You just need to set up the formula, and when you publish a new article, you will have dozens of reputable backlinks within seconds.

Building Backlink Blog Comment

Backlink Blog Comment is when you leave a comment introducing your article on a certain blog post. To comment on a blog, you need to provide your name, comment text and email address. Some other sites even require you to log in to your account.

Also, when commenting on a blog, you need to leave your website link in that comment. Because this is a way for your website to get a quality backlink, quickly.

Viral on forums, Forum

Forum is an abundant and quality source of backlink mining. You can do some of the following ways to get backlinks from the forum: leave links to articles, links in comments,… However, you need to choose reputable forums to get quality backlinks for your website. .

In general, finding the forum is not too difficult. You just need to search on Google for the topic you want to search for plus “forum” and there will be a lot of results you are looking for.

Backlinks from PBN 

PBN – Private Blog Network is a highly effective Offpage SEO strategy . To build a backlink system from PBN, you need to spend a lot of budget. But, the results it brings are really many.

However, PBNs are not easy to build and promote SEO. You need expertise as well as time to achieve the most optimal effect

Newspaper Backlink – Newspaper PR

Newspaper backlinks are considered a type of quality backlink and bring a lot of value to the website. This is the backlink that is chosen and used by the majority of businesses.

Although newspaper backlinks are quite expensive, in return it helps businesses increase awareness as well as brand coverage and win the trust of customers. In addition, building newspaper backlinks also helps your website improve rankings easily.

Some newspaper sites you can go for backlinks such as VnExpress, Vietnamnet, Tuoi Tre Online, Dan Tri, etc.

Guest Post

Guest Post is when you publish an article of another website on your website. You can also do the same on their website. This is called a backlink exchange. If you do not have to exchange backlinks, you can receive a payment from the website owner.

These articles are often linked to a main page and often have full information about the author. Guest Post is also an effective form of backlink building that you should refer to.

Benefits from building Guest Post backlinks :

• Build sustainable backlinks
• Improve the reputation of the website
• Building community relations between website owners
• Brand building and expansion

Building web 2.0

Building web 2.0 sites is also a great way to build links for off- page SEO strategies . These sites not only provide the foundation for you to build quality content to users, but also help you get a sustainable backlink system.

Notes when off-page SEO

One of the most important issues of Offpage SEO is the technique of backlinks pointing to your website. Each quality backlink is a vote to help your website improve search rankings on Google.

To do effective Offpage SEO , you need to put backlinks in places that have a lot of prestige and traffic. Avoid placing backlinks on websites with depraved content, websites that frequently change content.

Some reputable websites can be mentioned as .edu, .gov,…Another note when implementing backlinks is that you should put backlinks on websites with high domain age, because this is also a factor for Google to rank. good ranking for your website.

Learn some techniques for effective link building

Reference articles
>> What is SEO ? Learn the importance of website SEO for businesses
>> Onpage SEO 
strategy to promote sustainable ranking on search engines

Off-page SEO is a link building and signaling strategy for your brand. Hopefully the above knowledge will help you understand what Offpage SEO is as well as how to optimize Offpage effectively. Off-page SEO can take a lot of time, but the results it brings are extremely valuable to you. Consider implementing Offpage SEO to help your website keep the top sustainable!