What is Google Analytics? In the process of operating and promoting products and services on the website, data analysis is always a very important thing. It helps you understand the situation of the website and offer a promotion plan to increase the conversion rate. To get those exact metrics, Google Analytics is required. So how to install and use Google Analytics?
What is Google Analytics?
Google Analytics is a web analytics tool that allows you to track information about how users find, interact, and navigate between pages within a website. Common reports in Google Analytics include traffic, popular landing pages, bounce rate, conversion rate, and pageviews.
Google Analytics is used to track data about websites and website visitors including:
- What sources do users come to the website through?
- How do users interact with the content on the website?
- Characteristics of the audience on the website
- How many conversions among website visitors
Reports in Google Analytics help you:
- Evaluate search performance of campaigns
- Determine how pages are performing and how to optimize them
- Decide who you should target your content and marketing with
- Track conversions and purchases
How Google Analytics Works
Google Analytics records all user activity from the moment they arrive to the moment they leave the site and converts them into reports in the form of graphs and statistical data for easy analysis.
The operation of Google Analytics is based on 4 processes: data collection, data processing, installation and report generation . However, to start this process, as in any strategy, you should set some goals.
The metric in Google Analytics is a quantitative measurement standard. Google Analytics allows you to track up to 200 different metrics to measure and evaluate website performance.
Here are the common metrics in Google Analytics:
- Users: Users are the number of unique or new visitors to the website.
- Bounce rate: Percentage of visitors who only viewed the page without any interaction.
- Session: A group of visitor interactions that occur over a 30-minute active period.
- Avg. time per sessions: How long on average each visitor stays on this page.
- New Sessions: Percentage of site visits that were first-time visits.
- Avg. pageviews per sessions: Average number of pageviews per session.
- Conversion rate: The number of times a visitor completes a specified, desired action.
- Page Views (PageView): Total number of pages viewed.
Differentiate between dimensions and metrics in Google Analytics
A Google Analytics report is a data set consisting of dimensions and metrics. Distinguishing dimensions and metrics helps you understand and read reports easily.
Dimensions are attributes of data or qualitative labels used to describe and organize data. For example, average session duration by region, the dimension would be “Region”, “Average session duration” is a quantitative measurement with metrics.
Dimensions are customizable parts of Google Analytics. Examples of common dimensions include:
- Browser Type
- City and country
- Model of the device
- User age group
Metrics are a quantitative measure of a type of data that includes average session duration, page views, pages per session, and average time on page. Metrics are used to compare measurements across different dimensions.
The difference between metrics and dimensions is the actual statistics Google collects about user behavior and related attributes.
Google Analytics provides businesses with user and behavior reports so they can optimize accordingly and increase conversion rates.
User acquisition data provides the most detailed information about how website visitors are. Customers can come from a variety of channels such as organic search or paid advertising, social media links or direct.
(Understanding the user conversion data report helps you maximize website traffic.)
User behavior data shows what customers are doing on the site and how they interact with the site. This includes how long they stay on each page, the number of pages visited and engaged.
( This data can be used to better optimize the website to connect and increase the user experience more efficiently. A user experience that is optimized according to user behavior data is more likely. generate higher sales and conversions).
Instructions for installing and using Google Analytics
Instructions for registering and installing Google Analytics
Click on the Google Analytics website here and sign in with your Gmail account.
Then click Access Google Analytics (Start Measurement) to go to the website information declaration window on Google Analytics.
- Account settings
You need to create a Google Analytics Account Name for the website (create it optionally) and click Continue .
- Attribute setting
Enter property name (website name) , time zone, currency
Click Show advanced options > enable Create a Universal Analytics property > Enter website URL > select Create only one Universal Analytics property (this option is to create the old version).
- About the business
Click Category > Business Size > How You’ll Use Analytics > Create
- Confirm and complete
Tick the box to accept the terms and click I accept .
Instructions on how to get and integrate the Tracking Code into the website
After successfully creating a Google Analytics account, you will receive the following interface. Next, you will copy the entire code and paste it into the <head> tag of your website.
Google Analytics User Guide
Google Analytics provides reports related to users and website behavior.
- Statistics overview
The overview statistics report gives you an overview of your users, sessions, bounce rate, session duration, the number of active users on your website and the pages they are visiting.
- Audience report (Audience)
The audience report shows information about your website visitors. Information you may receive includes:
- Age, sex
- Same hobbies
- Geographical location
- Frequency of website usage
- Devices used to access the website
- Acquisition report
The conversion report provides information about the purpose that customers visit the website. You can view website traffic by specific channels and sources.
Besides, you can also learn traffic from social, connect Google Analytics with Adwords to learn more PPC campaigns.
In addition, you can also connect Google Webmaster tool or Google Search Console to monitor organic traffic.
- Behavioral Reporting (Behavior)
The behavior report provides information about the content on the site such as the top pages, the landing page (the page the user started the session) and the last pages the user visited before exiting.
If you have site search set up, you can see what terms are searched for and what pages show up after a user searches.
In addition, you can also learn more about site speed as well as Google’s recommendations to improve page speed.
- Real-time reporting
Real-time reports provide information such as the number of users accessing the website, the source of access, geographical location,… These data are continuously and accurately updated the moment you view the report. .
Real-time reporting in Google Analytics includes 6 main reports:
- Overview: number of users, number of pageviews, and user stay on the website at the time of viewing the report.
- Location: the location of the user accessing the website.
- Traffic source: What source does the user accessing the website come from (Google, Social or direct, …)
- Content reporting: what content on the website is viewed by users and from what source users access that content.
- Event reporting: events that just happened in real time
- Conversion report: shows 20 goals completed in session, number of users and percentage of total users.
Components of a Google Analytics account
A Google Analytics account consists of 3 parts: Account, properties, and views.
An account is used to manage information, an account can manage up to 50 different properties corresponding to 1 user email.
An attribute is a part of an account. Each property will manage information of a website or an application, has a unique ID code and cannot be modified.
- The number in the middle is your account number
- The sequence of numbers at the end is the attribute
Views are how you want to see data on Google Analytics.
How Google Analytics Works
Google Analytics works through 4 stages Data Collection > Configuration > Processing > Reporting
Configuration (Data Transformation)
The data collected in the previous stage is transmitted to Google’s servers and continues to convert the raw data into secondary data to export into the most comprehensive report for the website.
Processing (Select tracking metrics)
Through the View properties, businesses can select the metrics they want to track.
Reporting (Export Report)
Exporting reports is the final stage in the Google Analytics workflow . At this point, you will receive full reports related to the activity of the website.
Above are important knowledge about what Google Analytics is as well as how to install and use Google Analytics effectively. This is an indispensable tool for any SEO project.
Google Analytics helps you to export reports about your website, from which you can optimize accordingly to increase the user experience as well as the conversion rate on the website. Hope the above knowledge will be useful and bring a lot of value to you.