Checking keyword rankings is a very important thing for SEO. Identifying the right keywords and checking rankings regularly will help you devise an effective ranking strategy. So how to check? Here is a guide on how to check and use the best keyword rank checker tool.
What are keywords?
Keywords are words and phrases that users enter into search engines to find information. These keywords are used as metadata to describe the image content, content, documents and data records in the web page.
Keywords are the terms that SEOer want to rank on search engines.
For example, if you were looking to buy a new laptop, you could type something like “laptop dell” into Google. Even though that phrase consists of more than one word, it is still considered a keyword.
Search engines will pay attention to the distribution of keywords on the website. There are keywords that will show up directly in the article content that users can see. Or the text is hidden, although the user can’t see it, the search engine can still recognize it.
What is Keyword Rank Checker?
Keyword ranking check is to check how many positions that keyword is in on search engines.
Usually keywords will be between 1 and 100. Positions outside the top 100 will not be recorded. In fact, if a website is outside the top 100, no one will search and click to view.
Example of keyword “what is seo entity?” down here. Overall SEO Services is in the Top 4 position.
In fact, this position will fluctuate more or less depending on the time. That’s Google’s algorithm.
If you test at 2 different times or 2 different places, the rankings may differ by several ranks. That’s completely normal too!
Checking keyword rankings is one of the main jobs of SEOer. From there, they can check where their keyword set is and then strategize to promote accordingly.
Benefits of keyword rank check
Checking keyword rankings regularly will help you come up with better project management strategies . It helps you capture user search trends. From there, assess your target market and devise an appropriate strategy.
Manage the amount of keywords related to your industry to find the most potential keywords . Thereby, you can use those keywords in the article to improve the website ranking. In addition, you can also better exploit the niche keywords in the market.
Keyword rank check helps you focus on popular keywords . From there, devise a suitable promotion strategy, bringing high rankings for your website.
Using keyword rank checking tools helps you save time and effort on SEO strategy. Thanks to those quick, accurate results, you can analyze and chart the right direction.
A simple guide to checking keyword rankings
With manual keyword ranking check , you don’t need to use any tools, just use Google Search well.
It is recommended to use an incognito window to get more accurate results. All you need to do is press Ctrl+Shift+N and enter the keyword you want to check.
Why should you search in an incognito window?
Now, Google is much smarter and uses many algorithms to rank websites. Search rankings depend on search history and demand.
If you visit a website constantly, Google considers it your favorite site. Therefore, if you search for a related keyword, it is likely that the website will appear in a high position on your browser.
If you want an accurate, objective result, you should search with an incognito window.
However, this ranking check only applies to a few keywords that have entered the top 10. Because if your keyword is on page 3, page 4, the check is very time consuming.
Check keyword rankings with the tool that gives the fastest and most accurate results. You can update weekly, daily metrics to know trends and control rankings effectively.
From there, you will grasp the SEO project situation and have a strategy to adjust problems in a timely manner.
Besides, these keyword ranking check tools provide very detailed data about the ranking of each specific keyword. As a result, you can analyze and decide in which areas to increase, invest or reduce budget.
SEO is a long and continuous process to push the website to the top. Therefore, the data from the keyword tool is the best way to help you capture your entire SEO project.
Top best keyword rank checker tool
Ahrefs is a keyword ranking checker that is loved by many SEOers. Ahrefs crawls accurately and quickly second only to Google.
The main functions of Ahrefs include competitor analysis, keyword rank research and tracking, backlink check,…
According to reviews, the Ahrefs tool has one of the best user interfaces. It helps in uncovering website improvement suggestions, backlink reports and clear keyword rankings.
Cost of using Ahrefs:
- Ahrefs does not have a free plan
- Lite plan: $99/month
- Standard Plan: $199/month
- Advanced plan: $399/month
- Enterprise plan: $999/month
- Content Explorer Content Explorer
- Rating history
- Search related keywords
- Follow Outbound Links
- Slow tool load times
- High cost of use
Google Keyword Planner
Google Keyword Planner was initially launched as Google Keyword Tool and Traffic Estimator . This is Google’s Keyword Planner that allows you to research new keywords and trends.
If you are still preparing content then you can use the Google Keyword Planner Tool to find keywords that are most relevant to your business.
By using words or phrases related to the website, you not only get a list of suggested keywords, but also check keyword rankings on Google.
In addition to current keyword rankings, Google Keyword Planner will also provide a report on how keywords are performing over time based on how often they are searched.
While Google Keyword Planner is primarily focused on planning, you can also check site rankings and find competitor information. This tool is considered to be quite accurate for Google (excluding Yahoo and Bing).
However, the tool is free to use if you’ve signed up for a free AdWords account.
So far, Moz is considered the best keyword ranking checker tool in the field of SEO. With Moz, you can check backlinks, track rankings, and do keyword research.
Besides, Moz has advanced optimization suggestions to help you increase traffic and SEO rankings.
Moz tools include Moz Pro which can use more advanced features and MozBar which helps to analyze SEO, Moz score and Google SERP for users.
Cost of using Moz:
- Moz Pro: Try it for free for 30 days
- Moz Pro Pricing: $99/month – $599/month including Standard, Medium, Large, Premium packages.
- Monitor keyword rankings
- Check out the website
- Keyword analysis and research
- Backlink analysis
- Couldn’t discover many keywords
- Data and Metrics not available in Vietnam, only available for US
SEMrush is suitable for small and medium businesses, blogging and competitor analysis. In particular, SEMrush has been at the forefront of rank checking tools since its inception.
SEMrush allows users to evaluate both competitors as well as website content. Besides, SEMrush provides users with the best performing pages, content and keywords using specific metrics.
Semrush has been proven to be effective for e-commerce websites and website owners in understanding their competitors’ SEO strategies.
Cost of using SEMrush:
- 7 days free trial
- Pro plan: $199.95/month
- Guru Package: $229.95/month
- Business plan: $449.95/month
- Organic Research
- Product Listing ADS
- Traffic analysis
- Advertising research
- High cost to use advanced features.
- Inaccurate backlink and advertising data.
Authority Labs is a great ranking checker with a very user-friendly interface. Authority Labs allows users to set up multiple websites and optimize SEO campaigns.
Besides, this tool also helps you check keyword rankings in each region, specific regions via Zip Code and compare with competitors. From there, bring a high competitive advantage in SEO.
Authority Labs is a great tool to help you monitor your competitors’ websites, check keyword rankings on both mobile and desktop devices.
Authority Labs is the most accurate and easy to use keyword rank checker tool. It also helps to target specific customers using the regional keyword rank checker.
The cost of using Authority Labs:
- Trial package: free for 30 days
- Plus plan: $49/month
- Pro plan: $99/month
- Pro Plus plan: $225/month
- Enterprise plan: $450/month
- Global tracking (Global tracking)
- Keyword tracking
- Daily Reporting
- The default keywords are sorted alphabetically and cannot be changed.
- Need to spend high cost to use advanced features.
Advanced Web Ranking
Advanced Web Ranking is a keyword rank checker tool that contains a bunch of useful features. This tool can check exact keywords in about 130 countries and 22 search engines.
Advanced Web Ranking also allows you to check location-specific rankings attached to a zip code.
Besides, Advanced Web Ranking also allows users to compare website ranking performance against competitors. Data is updated daily, thus ensuring that it is always fresh.
In particular, Advanced Web Ranking can pull the full amount of data from Google Search Console and Google Analytics . However, the tool limits the number of keywords to 35000.
The highlight of Advanced Web Ranking is that it is suitable for in-house SEO and digital agencies to track rankings across multiple devices.
Cost of using Advanced Web Ranking:
- Trial package: free for 30 days
- Starter: $49/month
- Pro: $99/month
- Agency: $199/month
- Enterprise: $499/month
- Integrated with Google Analytics and Google Search Console tools.
- Check rank daily
- Customer support
- Comprehensive keyword data
- Limited keyword tracking
- Not suitable for amateur users.
AccuRanker is a great tool that allows you to check the rankings of up to 100,000 keywords. Thanks to the integration of tools like Google Search Console and Google Analytics, users can get comprehensive and detailed data for every keyword.
In particular, AccuRanker allows you to compare keyword rankings with top 10 competitors. Rankings are updated daily, so the data is always fresh. Furthermore, AccuRanker does not limit the number of domains you want to track.
The outstanding feature of AccuRanker is the user-friendly interface, the data is presented in a comprehensive, intuitive way, suitable for large businesses with investment costs to monitor keyword rankings.
However, AccuRanker specializes in rank checking only and is priced the same as other comprehensive rank checking tools on the market. If you are looking for a keyword checker with more features, then AccuRanker is not the best tool.
Cost of using AccuRanker:
- 14-day free trial package
- Pack of 1000 keywords: $116/month
- Pack of 100,000 keywords: contact
- Check rank daily
- Integrated with Google Analytics and Google Search Console tools
- Unlimited domains
- Unlimited users
- User-friendly interface
- Only used to check keyword rankings
WooRank is a very popular automated website assessment and SEO strategy checker. It provides users with a large amount of useful data to improve website traffic, increase leads and sales.
WooRank is easy to use and tailored for all digital marketing professionals. The basic purpose of WooRank is to track keywords and discover competitor keyword rankings.
Besides, this tool can help you fix website errors, security issues and remove any duplicate content.
In addition, WooRank also comes with a wide range of sales tools to help create persuasive pitches, PDF report templates, and more.
It is the best tool for Digital Marketers, Webmasters and Agencies to render on mobile devices, social media data as well as SERP and backlink ratings.
Cost of using WooRank:
- 14-day free trial package
- Pro plan: $79.99/month
- Premium plan: $199.99/month
- Enterprise package: contact
- Site crawl
- Follow the SEO plan
- Sales tools
- Keyboard Tools
- High price
- Sometimes recommendations are made too general.
SEOptimer is an easy to use and quite convenient ranking checker. It helps to improve website rankings, on-page optimization and off-page link building.
Besides, SEOptimer also helps create powerful content marketing campaigns to improve website rankings. In addition, the tool is also useful for creating impressive social media campaigns to improve social media presence.
The SEOptimer tool is best used for small and medium businesses to create content marketing campaigns and conduct on-page and off-page optimization.
According to the reviews, SEOptimer provides a comprehensive view of how to increase influence in the global market. With a reasonable price, this tool also fits the budget of a business just starting out or a personal blogger.
Cost of using SEOptimer:
- 14-day free trial package
- Basic plan: $19
- White label plan: $29/month
- Embedded Plan: $59/Month
- SEO Crawler
- Embeddable test
- SEO Testing API
- Give websites their own branded reports.
- Knowledge of using other tools is required
- Does not provide many other features for SEO.
Seobility is a tool to check SEO and keyword rankings. It allows users to perform SEO optimization to improve search engine rankings and monitor website performance.
With features like daily ranking updates, link building to improve rankings, SEObility is becoming more and more popular in today’s SEO world.
In addition, SEObility can crawl all linked pages of a website to find problems such as duplicate content, other problems.
SEObility is best used with large websites or agencies for site crawling, ranking checking, link building, and backlink checking.
Small businesses and bloggers can use the free plan to save on keyword rank tracking costs.
Cost of using SEObility tool:
- Free 30-day trial package
- Premium plan: $50/month
- Agency Package: $200/month
- Check keyword rankings
- Monitor keyword rankings by locality
- Compare competitors
- Keyword tracking
- E-Mail Report
- Difficult to use for new users.
Serpstat is considered a one-stop shop for digital marketing. It lets you optimize SEO, create ad campaigns and content marketing.
You can do keyword research, PPC analysis, and effective competitor research with Serpstat.
Serpstat’s interface is very user-friendly. You do not need to know too much about Serpstat to be able to use it. In addition, it also helps you to monitor your competitors’ backlinks.
Serpstat’s best feature is its international data collection and global search results tracking.
Although Serpstat is liked by many users for its easy-to-use interface and wide range of features, Serpstat has also received feedback on inaccurate keyword reports. However, it is still the most used ranking checker tool.
Cost of using Serpstat:
- Lite plan: $55/month
- Standard Plan: $119/month
- Advanced plan: $239/month
- Enterprise plan: $399/month
- Check keyword rankings
- Keyword research
- Backlink analysis
- Website Analytics
- Slow website check
- Showing keywords is sometimes incorrect
SEranking is a well-known SEO platform with features like keyword rank tracking, backlink research and in-depth website audits. In addition, this tool also helps you to research keywords and competitors.
SEranking has a simple interface, easy to manage, and an intuitive report generator. The tool also features monitoring, page changes and multi-user access for even better teamwork!
More than 600k users and 25k businesses use SEranking for its out-of-the-box SEO and digital marketing solutions. This is the best tool out there to solve many SEO problems and get the best team results and fast.
The SEranking tool is suitable for businesses, SEOs and digital agencies looking for multiple SEO solutions on one platform, generating quick reports, tracking SEO progress and other essential tasks.
It helps to analyze the market, track competitors, find issues affecting better business results and create the most effective SEO strategy.
This tool is great for beginners as well as experts as it has a comprehensive SEO toolkit maintained by a knowledge base, blog tutorials, and video tutorials.
Cost of using SERANKING:
- Try it for free for 14 days
- Essential Package: $31.20/month
- Pro plan: $71.20/month
- Business Package: $151.20/month
- 100% accurate keyword rank tracker
- Monitor Google Ads / Maps / SERP features.
- Competitor SERP results
- Google Search Console and Google Analytics Integration.
- Slow loading when updating large data lists.
- The platform is brimming with hidden features that can be easily overlooked.
Using a keyword rank checker tool will help you get quick, detailed results. And you’ll see the fruits of your efforts come to maturity in the form of higher rankings and improved sales and leads. From there, you can easily create in-depth content and stay competitive.
Most of the tools above come with a free trial. Thus, it gives you a chance to try it out before choosing whichever tool you want. These tools are shortlisted based on countless user reviews, mostly digital marketing professionals.
If you’re on a tight budget and aren’t used to checking rankings, I recommend trying a user-friendly tool like Ahrefs or SEMRush and opting for the Basic plan. These tools are the perfect solution to check keyword rankings on Google as well as Bing.